What has started out as a hobby in 1975 on a farm north of Bloemfontein, South Africa grew into a well-respected brand name in the jewellery industry today. Back then Dolores Laubscher simply enjoyed making jewellery for her friends, but soon realised that there is a far greater demand for fine crafted jewellery than she expected. It was then that her husband, Hermias, joined forces with her to set up a production line. In 1977 they made their business official and registered a company under the name of HDL, an abbreviation made up from their initials. Dolores started to attend international jewellery fairs and entered into international trade with renowned jewellery houses, thereby expanding what HDL could offer its clientele.
HDL’s first jewellery house was opened in Bloemfontein’s Middestad Centre. In 1985 Dolores was awarded South Africa’s Small Business Woman of the year. In 1990 Pieter and Johan, their sons, joined the company and gained specialised qualifications, individually, in gemmology and jewellery design from various institutes. Today, after more than thirty years in the industry, the HDL legacy continues, now with the Mimosa Mall branch as their flagship store. All HDL’s jewellery embodies the family’s beliefs of quality workmanship and personal service. HDL, the family you can trust. HDL sells South African Ideal Cut DiamondsTM and specialises in the manufacturing of top quality custom made jewellery.
Stores:
Mimosa Mall Store, Bloemfontein
Telephone: +27 51 444 6940
Loch Logan Waterfront Store, Bloemfontein
Telephone: +27 51 447 2040
Preller Square Store, Bloemfontein
Telephone: +27 51 436 7655